How Big Data and AI Are Set to Revolutionise the HR Industry – Technology Org

It is no secret the internet has been a blessing to many work areas found across the globe, from governmental functioning to domestic tasks. The internet runs on one key thing, which is data. Everything located on the internet runs on information. The same can even be said for artificial intelligence, which is another topic we will be discussing in this article. 

Image credit: Lukas via Pexels, free license

The specific form of data we are looking at is Big Data which is an extremely large form of data that cannot be processed using traditional means. The complexity, volume, and velocity of this data are what determine how it can be processed. Data aids in understanding human behavior and, in turn can help companies maximize profits. 

The question at hand is how AI and big data can function in a human resources environment and be beneficial to the workers and the mission itself. With all the benefits we’ve been experiencing for the past couple of decades, the incorporation of these methods seems promising. 

How big data shows up in HR

What big data essentially is, is the analytics done on information about people. By creating a system that is optimized to make accurate decisions based on the information, it is given. The decisions can involve hiring individuals or simply pinpointing trends found within the data. 

Decision-making is the prime necessity for big data and AI-powered job search platforms like Lensa. The way artificial intelligence comes into play with this topic is by automating these processes in a reliable, intelligent way. There are different levels to AI per se, starting with simple software that seems like the furthest thing from a human to something advanced that can communicate and predict adequately. 

As for converting data into information HR employees can use, these three sets of procedures are what determine the process of converting data into information that can be used by HR professionals and proves to be a benefit for the company looking to hire. 

The first is doing a predictive analysis of datasets. This essentially is an attempt at forecasting data trends that are to come in the future. The second is analyzing data and monitoring changes, which also involves gathering the data and answering the “why” and “how” of this topic. The third is reporting, which means giving clear and understandable outlines to use in the future.

Image credit: Markus Spiske

Image credit: Markus Spiske via Pexels, free license

Streamlining the hiring process

The term “streamline” was mentioned earlier, and it means to review all processes at a company that exists, from workflows to processes and other trends. In other words, sales data, benefits packages, and other monetary aspects can easily be monitored. This process makes hiring comfortable and faster. 

The outcome of these streamlined processes is faster hiring times since it is automated, easier organization for the hiring company thanks to the data already being grouped, and better candidate selection since hiring AI tends to look for keywords or characteristics when scouring candidates.

In addition to the initial process being made easier, companies can now also track and look back on hiring trends at their company to see their success rates and adjust the software to continuously hire high-tier candidates

Better employee growth and satisfaction

With the easy organization and tracking of trends of data, companies can now easily spot employees that are top performers. This gives companies the opportunity to reward employees who over-achieve at the company, furthermore increasing employee satisfaction and motivating other employees to achieve what these ones have. 

Policy changes can also be implemented by companies thanks to the feedback they can analyze with big data analyzing software or even with some AI programs. Individual performance issues can also be monitored. Companies can implement training programs to offset these difficulties to further the specific employee’s skills. 

Employee satisfaction has a massive impact on the way a business runs, which is why, thanks to big data, proper decisions can be made in short periods of time to further the success of the company. The forecasting of the future can only bring positive growth and increase proactivity in the long term. 

Efficient resource allocation 

When talking about resource allocation, we aren’t only talking about physical object resources but also human capital allocation. If you have experts who are qualified to do multiple things that could work for the company, big data can help companies decide where to allocate the employee to. 

From a competitive perspective, this boost can help companies take a step in front of other competitors with the heightened efficiency they’d experience, thanks to adequate human capital allocation. If an employee gets benefits and also feels they’re doing a good job, this results in heightened overall satisfaction, thus stronger employee retention across the board.


Big data and artificial intelligence have long been lingering in the hiring industry, and only recently have we been seeing the extreme benefits they lend the industry at often a lower cost and less time. The revolution has already begun. It’s only a matter of time before AI will be holding fully rendered interviews with candidates. 

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